This week, we celebrated the launch of our talent Elizabeth Idowu’s (@mamadinya) debut book, I’m Pregnant… Now What? with an intimate event at The Broadcaster in London.

As Elizabeth’s talent management team, this moment was a proud one. We signed her last year, and from the very beginning, it was clear she had something important to say. This book is the result of that—an honest, accessible guide designed to support women through pregnancy with clarity and confidence.

Why This Book Matters

Pregnancy is often described as a joyful time, but for many, it can feel overwhelming, confusing, and at times isolating. Information exists, but it’s often scattered, overly clinical, or difficult to digest.

I’m Pregnant… Now What? was created to change that.

Elizabeth has built a platform rooted in education and empowerment, and this book brings everything together in one place—clear, practical guidance that women can actually use. It’s designed to help readers feel informed, prepared, and in control of their experience.

In Conversation with Charlotte Stavrou

The evening featured a live interview led by SevenSix founder, Charlotte Stavrou, who recently welcomed her own baby.

During the conversation, Charlotte shared her personal experience of navigating pregnancy and how Elizabeth was there for her—quite literally—on the phone, offering guidance and support in real time. It was a powerful reflection of the trust Elizabeth has built within her community and the real-life impact of her work beyond social media.

A Powerful Moment: What an Empowered Birth Really Looks Like

One of the most memorable moments from the evening came when Elizabeth invited one of her mums to share her own birth experience.

Hearing directly from a mother about what an empowered birth looked like for her brought the book to life in a completely different way. It moved the conversation beyond theory and into real, lived experience—something that deeply resonated with everyone in the room.

It was a reminder that while every pregnancy journey is different, feeling informed and supported can make all the difference.

An Intimate Launch Event in London

The intimate event took place at The Broadcaster, bringing together a curated group of guests for an evening of conversation, connection, and celebration.

Following the discussion, we hosted a book signing with Elizabeth—where almost every attendee purchased a copy on the day. Seeing that level of support in the room was a clear reflection of both the demand for this kind of resource and the trust Elizabeth has built with her audience.

A Milestone for SevenSix Agency

This marks our first talent book release at SevenSix, which is a significant milestone for us as an agency.

We’ve always believed in building long-term, meaningful careers for our talent—beyond social media—and this is exactly what that looks like. Supporting Elizabeth in bringing this book to market is a perfect example of how creators can extend their influence into impactful, revenue-driving products.

With both Charlotte and Rianna welcoming babies this year, this project felt especially close to home. Being able to work on something that directly supports women during such a pivotal time in their lives made this launch even more meaningful.

Pre-Order “I’m Pregnant… Now What?”

I’m Pregnant… Now What? is available to pre-order now.

If you’re expecting, planning a pregnancy, or supporting someone who is, this is a must-read resource that cuts through the noise and gives you exactly what you need to know.

Pre-orders also play a key role in supporting book rankings, so securing a copy early makes a real difference.