How To Create Influencer Campaigns That Actually Work
Our founder, Charlotte Stavrou, recently shared some behind-the-scenes insight with DesignRush on how we approach influencer marketing at SevenSix and why our campaigns consistently deliver results.
In the interview, Charlotte breaks down five key principles we follow when building successful campaigns. The biggest takeaway? It’s not just about picking popular creators. We start with clear goals, cast with intention, and always make sure the creators we work with are trusted by their audience - not just followed by them.
She also touches on:
Why starting with objectives (not talent) is a game-changer
How letting creators lead the content makes campaigns more authentic
The role of inclusive, data-led strategy in everything we do
If you’ve ever wondered what makes an influencer campaign stand out or why some flop while others fly.
