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2024 Call for Help
2024 has hit and we’re looking to create our most comprehensive report yet - but we need your help! Please fill in the survey that’s relevant to you. These surveys are the foundation of our report and the more data we get given the more insights we are able to give to the industry - the deadline to complete our survey is 5th April, so please do it today, it only takes up to 7 minutes!
#InfluencerPayGap
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#InfluencerPayGap 💸
Creator equity
Influencer Pricing Report
In 2021, the agency released Lifting the Lid: The Influencer Pricing Report, which highlighted the racial pay gap in the influencer marketing industry and gave anonymous anecdotes on the subject from industry professionals. The report also included a pricing breakdown for Instagram-based brand partnerships which has been heavily praised across the industry by brands, agencies and influencers alike. Every year since we have created a report that touches on the #InfluencerPayGap and updated pricing.
In 2023 we released our updated pricing report which included pricing for Instagram, TikTok and YouTube - all heavily requested by members of our Creator Club and clients. You can download this report below!